Top 10 Mobile Brands With Highest Market Share In Nepal

Last updated on 2024-05-01

In Nepal, mobile businesses ushered in the smartphone age. Micromax and Colors were the major smartphone brands in Nepal a half-decade ago. However, there is no record of them in recent times. There are several luxury phones available in the nation right now, ranging from Samsung's Galaxy S series to the most recent iPhones. As of July 2022, the Top 10 Mobile Brands in Nepal with the highest market share are mentioned below.

*The ranking is done based on research done by The Everest List

10. Infinix

Image Source: Brandlogos

Transsion Holdings acquired Sagem Wireless in 2013, resulting in the formation of Infinix. It is a smartphone manufacturer established in Hong Kong with its headquarters in Shenzen. The Smart 4 was the first Infinix gadget to be released in Nepal. The gadget was only available through Daraz. The Infinix brand and product are available all over the world, with a particular emphasis on growing areas such as Africa, Latin America, the Middle East, Southeast Asia, and South Asia. It ranks ninth in Nepal in terms of shipment share, with a share of 1.04%.

Market Share Percentage (July 2022) : 1.04%
Market Share Percentage (July 2021) : 0.36%

9. Tecno

Image Source: Gadgets 360

Based in Shenzhen, China, Tecno is a Chinese global technology business. With a market share of 1.58%, Tecno has risen to ninth place in Nepal. It is heavily interested in the South Asian mobile phone industry. Users are impressed by the quality and durability of these mobile phones. The battery life of phones manufactured by Tecno is highly appreciated.

Market Share Percentage (July 2022) : 1.58%
Market Share Percentage (July 2021) : 0.52%

8. OnePlus

Image Source: Gadgets 360

Based in Shenzhen, Guangdong, OnePlus Technology Co, Ltd is a Chinese manufacturer that has a valuable status in the Nepalese smartphone market. It has a huge market in the smartphone industry. They are built with good technologies for which other smartphone brands set a high price tag but OnePlus somehow manages to provide a good price to the consumers. It has a great impression on users of its ergonomic design. As of July 2021-2022, it ranks 8th in terms of market share in Nepal with a market share of 1.80%.

Market Share Percentage (July 2022) : 1.80%
Market Share Percentage (July 2021) : 1.06%

7. Huwaei

Image Source: Logos-World

Huawei is a Chinese multinational technology company listed as Huawei Technologies Co., Ltd. It has its headquarters in Shenzhen, Guangdong. This Guangdong-based company ranks #7 in terms of Shipment share in Nepal with a share of 3.53%. They have a good number of sales outlets and are heavily interested in competing in small markets such as Nepal. However, after the trade ban from the US government, it suffered a downfall in the market.

Market Share Percentage (July 2022) : 3.53%
Market Share Percentage (July 2021) : 5.80%

6. Realme

Image Source: Brandlogos

Realme, a Chinese smartphone brand, has risen to sixth place in Nepal, with a market share of 5.57%- 3.09% as of July 2021-2022. Realme's smartphone business has been growing steadily in recent months. The organization has been able to attract greater marketing appeal than in the past thanks to a fresh approach and higher aims. Realme promotes its products using the hashtag #daretoleap. The company's feature-packed phones at low pricing have made it an excellent alternative for those looking for a different experience than other big smartphone makers.

Market Share Percentage (July 2022) : 5.57%
Market Share Percentage (July 2021) : 3.09%

5. Vivo

Image Source: 1000 Logos

‘Vivo Communication Technology Co. Ltd.’ better known as vivo is a Chinese tech company that specializes in smartphone manufacturing. Founded in 2009, the company markets its mid-range to low costing phones with its own Funtouch OS globally and Origin OS in China. Vivo started shipping its products in Nepal in 2018 and boosted in popularity and market share in 2020 with the company capturing 6.28 of the country’s mobile vendor market share. As of July 2022, the company has slowly been increasing its market share and has acquired 7.07% of the market share.

Market Share Percentage (July 2022) : 7.07%
Market Share Percentage (July 2021) : 6.30%

4. Apple

Image Source: Wikimedia

A well-known powerhouse especially in the US, Apple since it was released in Nepal has not managed to capture much of the market share here. Although some consumers prefer the iOS system, they are mostly concentrated in the capital. Considering Nepal as a whole Apple falls short, whereas, on the global scale the brand is on par with Samsung and even beats Xiaomi in terms of market share. In 2010, the company started with 5.74% of the total market share in the country which has continued to rise to 7.87% as of July 2022.

Market Share Percentage (July 2022) : 7.87%
Market Share Percentage (July 2021) : 6.44%

3. Oppo

Image Source: Wikimedia

OPPO is a Chinese electronics and mobile communications company owned by Guangdong Oppo Mobile Telecommunications Corp., Ltd. In 2016 the company was barely known in Nepal with a market share of just 0.60%. However, the company managed to capture and has been steadily increasing its market share since 2017 with new smartphones, audio devices, smartwatches and more being exported and marketed exclusively in Nepal and India. As of the end of July 2022, the brand has a market share of 9.29% which is a bit lower than last year but still OPPO maintains its place as the 3rd brand with the highest market share.

Market Share Percentage (July 2022) : 9.29%
Market Share Percentage (July 2021) : 9.45%

2. Xiaomi

Image Source: 1000 Logos

Xiaomi is Nepal's second largest smartphone brand, with a market share of 21.21% in July 2021 and 26.08% in July 2022. Xiaomi, particularly the Xiaomi Redmi, has grown in popularity in Nepal. This smartphone manufacturer is well-known for offering superior features at a moderate cost. While Samsung prospered by being a jack of all crafts, Xiaomi ascended to the top by becoming a master of one. This phone is built to reign in Nepal, with great durability and strong software in even mid-range phones.

Market Share Percentage (July 2022) : 26.08%
Market Share Percentage (July 2021) : 21.21%

1. Samsung

Image Source: Wikimedia

Samsung, previously known as the "King of Androids," continues to rule supreme in Nepal to this day. With a total market share of 36.07%- 30.61% from July 2021-July to 2022 in the smartphone sector, it clearly has the largest market share and ranks first on our list. The primary theme of Samsung smartphones has been stability and endurance. Samsung smartphones are widely popular for their stable software and sturdy hardware. The most significant advantage of Samsung is the availability of Samsung phones at low, mid, and high price levels.